Spotify's Long, Winding Road To India

Mar 25, 2019

India is a big, alluring market. It has a population of 1.3 billion people who are spending more time on their smartphones. That makes it attractive to a lot of global technology companies, but breaking into India is no easy task. The country's a crowded, competitive and complicated place to do business.

Spotify's recent expansion there has been an example of that. Today on The Indicator, Spotify's long and winding road to India, and why expanding to India is a tricky business.

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